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Home Services Revenue Engine
The Home Depot · Content & Conversion
2023 – Present
Partner with the Home Services team on Contentful CMS strategy and operations across homedepot.com/services — defining and executing content strategies tied to lead generation, conversion, and revenue goals. Drive conversion improvements through content alignment with journey mapping, A/B testing, and UX optimization across high-intent installation program pages including Window Treatments, Bathroom Remodel, and Weather Preparedness.
What I built
I documented the design process for service and installation pages — what assets are needed, what the process looks like from start to finish. That documentation put it on the map. Whatever existed informally before, there was now a written, shared reference that the team could follow and build from.
Hunter Douglas Window Treatments
This was the first co-branded page on the Home Services installation side of homedepot.com. Using existing components, we fine-tuned a template to meet the co-branding requirements. The Hunter Douglas team reviewed the page alongside The Home Depot, and after a thorough internal review with subject matter experts, it launched successfully.
It's now the baseline for every co-branded Home Services installation page going forward.
Weather Preparedness
This page was built to serve Home Depot's national customer base — people who need home installation and services before, during, or after a weather event. When a tornado hit Wisconsin, the page was already live. We moved quickly to get localized banners up tied to Wisconsin stores, giving affected customers immediate access to the services they needed.
The internal team gave me the brief and let me run with it. I determined what content and structure the page needed, shaped the presentation for customers across different weather conditions, and worked with the design team to deliver it.
